yeah, the central point is that you get most benefits by just investing in protocol/tokens vs the rest of the internet, where investment in services (Google, Facebook, Amazon) was the most lucrative.
the good news for us is the following:
there are no inside deals on buying bitcoin vs at least Google and facebook where they started publicly trading at about 40bil and 116 bil, respectively. Most appreciation percentage wise was, of course, between a few mil and 40-116bil, NOT after they become public.
https://techcrunch.com/2011/01/10/facebook-5/Peter Thiel invested $500 K and got 3% of the Facebook, which is about $10bil now (he probably sold some or most after the IPO).