it helps me since i'm looking to secure a portion of my mining investment (rather than selling all at once)
it helps whoever wants the coins since it allows a gradual investment into bitcoins (rather than buying all at once)
any other contract, such as the $60 dollar/month offer above is too safe for me
since I believe the price to buy in to bitcoins will continue to increase.
also, if we assume the price increases over time, my daily deal allows an investor to have an edge against another huge price spike