This is the classic "Chicken Farm" Ponzi, where you breed/buy virtual chickens and sell eggs. < Buy upgrades > Every now and again, it pops
up under a new domain and people fall for this scam. You will see a lot of these types of sites listed on this websites here,
http://www.badbitcoin.org/thebadlist/index.htm dont know how trustable badbitcoin is. he was a big supporter of xpy and garza going so far to state on one hand he can spot a scam a mile off then on the other how they dont see any problems with and are invested in xpy. its all in internet archives now as the site scrubbed it off. likely many good advices there but like the scams themselves i wouldnt blindly trust badbitcoins rulings. its a starting point though.
Most of the sites on that list has been reported by the users, so if they made one or two mistakes out of the 100's of sites that are listed there,
then it should not be the end of the world.
The site has it's value, and at this stage it is the only resource that I know of to inform people
about Bitcoin scams. Until we see something else, we should use what we have... right.