Microsoft's marketing chief admits Windows 10 upgrade was pushed too aggressivel

[TheIrishman]

Microsoft's marketing chief admits Windows 10 upgrade was pushed too aggressively

http://www.myce.com/news/microsofts-marketing-chief-admits-windows-10-upgrade-pushed-aggressively-81115

<< Microsoft's Chief Marketing Officer (CMO), Chris Capossela, has admitted that Microsoft has been too aggressive in pushing the Windows 10 upgrade. He admits that in a video interview with Microsoft watchers Paul Thurrott and Mary Jo Foley. The company received a lot of complaints and even got involved in several lawsuits thanks to its aggressive methods. The company angered a lot of users by making changes to the application that was responsible for the upgrade notifications, Get Windows 10 (GWX). Even when users disabled the application, it enabled itself again. This made that many users upgraded to Windows 10 by accident.

Capossela states it was extremely painful for him that Microsoft even ignored its own design guidelines to get users to upgrade. The upgrade dialog was changed in such a way that the red cross, normally used to close a dialog or to cancel something, now had the same effect as the OK button. This got hundreds of thousands of users to upgrade to Windows 10, because they thought they stopped the upgrade process by clicking the red cross.

"Trying not go over the line of not being too aggressive is something we tried, and for a lot of the year I think we got it right, but there was one particular moment, when the red X in the dialog box that typically means cancel didn't mean cancel", Capossela said. "Within a couple of hours of that hitting the world, with the listening systems we have, we knew that we'd gone too far. And then of course it takes us some time to roll out the update that changed that behavior and those two weeks were pretty painful and clearly a lowlight for us, it learned us a lot obviously", he added.

Microsoft received an enormous amount of complaints, but instead of giving in, the company tried to explain away its design choices in a knowledge base article. When that didn't work, the company removed the red cross to get rid of the complaints. But that made users even more angry. >>

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How to completely avoid upgrading to Windows 10... forever:

http://forums.noobsforever.net/viewtopic.php?f=16&t=1544

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[Spoetnik]

Love that picture LOL ..and i agree it was  

I refuse to participate in any MS product or service ever again.
Windows 8 was the final straw and Windows 10 was the last nail in the coffin.

I wash my hands of that dumb company and their horrendous bullshit.

[Hiren74]

Have to admit that pic puts things into perspective, come to think about it everything was all rushed and forced.....

not nice at all for the consumer to be forced to upgrade to windows 10, there are some owners of tablets from 1-2 years ago and windows 10 is still making it hard to read normal text even !

[Spoetnik]

Windows 10 is a SCAM !

[morantis]

it wasn't too quick, people have to remember that windows 8 never went over well.  people hated the original look and the metro style and lots of people found themselves stuck on 8 for various reasons. 

windows 10 first version was still pretty crappy.....microsoft is pushing not for the new OS, but to find a stable OS that people can use for a few years while the next update/upgrade is built.  people hated vista, but they could use it while the next windows came along.  there are people on various stages of 10 that struggle daily to use their own computer.  microsoft is pushing to a safer resting point

[Gyro]

Yeah I got the feeling it was being pushed down my throat so I naturally resisted. Still on Windows 7.


What the fuck happened to Windows 9 ??

[morantis]

Yeah I got the feeling it was being pushed down my throat so I naturally resisted. Still on Windows 7.


What the fuck happened to Windows 9 ??

ok, actual roadmap was windows 8(original metro), then basically windows 9 was windows 8 with the fixes and a return to more accepted GUI's like the start menu.....then, supposedly, windows 10 is the last "named" windows with all new changes simply being upgrades to that OS

[santaclaws]

Yeah I got the feeling it was being pushed down my throat so I naturally resisted. Still on Windows 7.


What the fuck happened to Windows 9 ??

ok, actual roadmap was windows 8(original metro), then basically windows 9 was windows 8 with the fixes and a return to more accepted GUI's like the start menu.....then, supposedly, windows 10 is the last "named" windows with all new changes simply being upgrades to that OS

That's a good explanation. I guess now its automatic updates on permanently.

[zoom_rich]

I still haven't upgraded. I didn't want to and it was such an annoying period.