i know atiflash don't work in linux ,what i want to do is to edit my bios and flash it in windows to use it in ubuntu.
Fan settings are bottom right.. Set you max clock speed, memory, and voltage.
Adjust fan speed to 48% through range and you should be good to go.
You've also got thermal throttling so check that too.. You can also limit the power draw on the card via "Powertune"