They could. But it's easy to say now. Just a few days ago when the price was off the roof, not many thought that way. It was simply too expensive to be vial for even the richer ones.
Those who wanna do this right now are stuck in "transfering fiat to site"-process which takes anywhere from 12 hours to 3 days or so. + add some verification to that and it's 5 days. And by then, prices will have changed again (in any direction)
But I'm just a newbie. I don't even know what to do with the coins I use to trade/speculate with. Hold or sell. Bah.
On Bitfloor, the bank transfer takes literally 30 minutes. You go to the bank, deposit to their account, and they credit your account 30 minutes later.