On.local level bitcoin is still not recognized enough. Sometimes I have the feeling that only big comminties are aware of bitcoins existance and that only they are using it. So.any activity that could help to promote bitcoin localy is more then welcomed, especialy for small businesses and merchants.
Usually bitcoin use cannot penetrate areas like mountains and places where there is no internet or if it does, the community can't afford to pay the service...
Usually that's the reason why many people in the locality don't know what bitcoin is, and if we want bitcoin to reach those places where internet is not yet present, we should start by broadcasting it on local radio stations or in local tv, so when internet reach the place or they could already afford it, they already have an idea about bitcoin...