This is a referral based ponzi scheme program and the risk to get scam is very high,they should lock this thread,people do no trust this kind of project,the admin has scammed accusations in the past,why they open an announcement here it should have been in the investment section.
More than likely, this project turned out to be what you just said.
The dev is focusing in social media such as fb coz as he said before he has a lot of followers over there. And no doubt he can deceive people there easily as compared here in the cryptocommunity where a lot of scam busters will bury him alive especially that from my impression the dev knows very little 'bout crypto biz.