pal you are in US ... I am in eu...
just to make you an example the new nintendo switch has been priced 299 USD
in eu will cost from 329 EUR
radeon rx 470 have tag of 189 USD ... in eur impossible to find them cheaper than 190 EUR - 200 EUR (at launch even impossible to find less than 210)
so you cant compare the two markets. In EU this motherboards retail from 75 - 90 EUR (amazon) + SHIPPING... on amazon it even retails @ 130 EUR / GBP (amazon UK)
... Keep in mind that for 75 EUR in EU the shop show it as NOT AVAILABLE ITEM..... MY ITEM IS READY TO BE DELIVERED
I am not selling as a private seller , as the item will be BRAND NEW ......... with full warranty... sealed...
so the price looks ok to me ....
Consider also that you cant buy MORE THAN 5 from newegg.
and consider that you are free to buy wherevere you prefer