This is a complete scam for a number of reasons.
1. It's made on counterparty, and you call tokens into existence, there's no mining, so that it's 100% premined, while your ANN says no premine at all.
You can make a XCP token with any name by paying .5 XCP, and then you can add more to supply, cap it, change the description, etc.
2. There's already a coin called Dustcoin, ann here.
https://bitcointalk.org/index.php?topic=1349267.03. There's no mining, and the only fucking way you can distribute is if you send it to other XCP addresses. That means no mining by playing. And if you do chose to distribute the token, it's on the bitcoin blockchain, so it would cost them .0002+ every transaction.
4. There has been no social media accounts, no ICO news, no anything.
5. This just looks like someone trying to scam people by pushing a cool idea in a referral system.
Anyone can make a XCP asset. I have made one before, it's called PEPEMANE. There's no way to mine XCP assets, it's 100% premined, there's no way to distribute via username or game, and this looks like a shitty scam version of digibytegaming.