News Bitcoin - Bitcoin’s “Bad Boy” Brand Name Here To StayNew York State Department of Financial Services (DFS) just approved Coinbase as a virtual currency and a money transmitter. In the respective press release of January 17, 2017, DFS explicitly refers to bitcoin, without capitalization, when referring to virtual currency, “Coinbase, which is subject to ongoing supervision by DFS, offers services for buying, selling, sending, receiving, and storing bitcoin.”
Bitcoin with capitalization refers to the concept or the network itself.
Good branding is a crucial tool, by which consumers identify and differentiate a product. The purpose of a brand name is also to attract and hold loyal consumers. Bad branding, on the other hand, leaves consumers unresponsive to the product or just turns them away.
Brand name changes are often in the news. For example, Google changed to Alphabet, and Phillip Morris became Altria.
Most recently, Yahoo Inc. announced that part of Yahoo is changing its name. The new name is Altaba. According to CNBC, “Experts say the renamed company could be a way for Yahoo to shake off its recent problems, with two data breaches affecting a total of 1.5 billion user accounts in 2016, as well as being a requirement of the deal.”
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https://news.bitcoin.com/bitcoins-bad-boy-brand-name-here-to-stay/
