I'd be careful investing in this, they have postponed and changed the schedule of the ICO three times. Now they broke their promise and changed the 1 BTC = 15k databits ratio. Almost every decision regarding the ICO has been changed several times. The indeciveness and attempt to raise as much as possible by changing the rules will have an opposite effect.
Also remember to read the sales agreement:
The Purchaser understands, that while K and its affiliates will make reasonable efforts to complete the development of the Augmentors game, there is a possibility that an officially completed version of the Augmentors game may not be released and there may never be an operational Augmentors game.