Really nice to see that their are some online media who are taking steps in giving awareness on the cryptocurrency and its benefits, but i think this wont be much worthy for the benefit of bitcoins in india. Still their are more steps to be taken to strengthen the Bitcoins presence in india.
All the exchanges in India are playing major role in expanding the horizon and the market base. They have their advertisement budget set for each year and do promotional activities as well.
I have seen promotional activities to reward loyal users and to attract new users.
I really haven't seen advertisement campaigns though.