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Author Topic: Bitcoin Meets Starbucks: iPayYou's Bold Bet Goes Live  (Read 157 times)
alyssa85
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February 14, 2017, 05:57:25 PM
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http://www.nasdaq.com/article/bitcoin-meets-starbucks-ipayyous-bold-bet-goes-live-cm747580

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Launched in May of 2016, iPayYou is an online platform and digital wallet that promotes the viability of Bitcoin as a method of payment. It immediately saw early success through a unique feature known as Pay-by-Twitter — the first online platform site for peer-to-peer payments over Twitter (TWTR).

Now in a bold bet sure to deliver a caffeine jolt to the retail sector, iPayYou this past December introduced Bitcoin Direct to Starbucks (SBUX), a new way for coffee aficionados to pay for those espressos and other drinks through the use of Bitcoin.

This feature allows users to seamlessly transfer bitcoins from their existing iPayYou Bitcoin wallet to their Starbucks mobile app. They select how much (in USD) they wish to transfer before prompting Bitcoin Direct to Starbucks to automatically withdraw that amount from their iPayYou account. Once deposited into that person’s Starbucks account, purchases can be made via the mobile app at any Starbucks location.

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