Is it a scam ?
Honestly I have no proof but I feel there's something funny going on, a handful of newbie accounts created for the sole purpose of promoting the site, some weird website having popped up asking you to spam your friends to download an e-book with supposedly an easy way to make bitcoins full of links to bitcoin7.com
I don't know, I guess the thread's title is a little harsch, but I would personnally stay far away from it.