Not many people will be interested in your project, it is failed 9 hours only raised 7k ETH? Don't brag you are Ethereum whales any more, you wankers.
its a pain in the ass to participate. this is the main reason for the low investors.
for fucks sake, developers cant put a simple ico buy button
I think it has a lot to do with ethereum currently being a more 'techy' thing. But I'm a technological idiot and I figured it out. That's also where most opportunity comes from as well, getting in before average cash users hear about it.
I don't think it was a fail and their team is filled with at least a few really driven, already-successful people.
The idea is super cool and ethereum may or may not be the future. Blockchain tech certainly is. And if ethereum isnt, then it is to the future what bitcoin is to ethereum