Okay everybody's heard of Bitcoin and it is some weird thing. But afaics you aren't conveying a message to people of why they should even care.
I apologize, because there is no polite way to say this, but I am honestly not trying to be rude when I say..... "You are Utterly And Totally Clueless!"
Let me explain..... Almost NOBODY has heard about Bitcoin. Almost NOBODY has any idea what Bitcoin is. Almost NOBODY even relates the name "Bitcoin" to the digital currency movement. NOBODY!!!!
Seriously... the problem within the Bitcoin community is that you are isolated from the real world and live in a bubble. You are like the Washington DC of the Cryptoworld - totally separated from the reality of what average people live in. We actually did a random sampling of people in our region. Out of over 100 people asked (just walking around asking strangers in the street or in stores or in chat) only ONE person was aware enough of Bitcoin to be able to intelligently discuss it. THREE were aware of what it was at a basic level. Approximately 30% were aware of the fact that there was this "wierd thing" going on out there regarding some sort of digital money, but almost all of them had to be prompted in order to associate Bitcoin with it. 70% had no idea what the hell we were talking about.
NOBODY owned or used bitcoin. NOBODY.
Oh, and approximately 60% owned a small amount of Silver or Gold and were concerned about a financial melt down.
As far as branding, and pretty much all of your comments go..... NOBODY knows or cares about the fact Qwertys may go away. But everyone (100%) so far (20 polled) that actually read the 2 intro sections [What Is Bitcoin](
http://bitcoiniscoming.com/whatisbitcoin.htm) , and [Why Is It Coming](
http://bitcoiniscoming.com/whyisitcoming.htm) immediately grasped the concept, and grasped the tie in to a Digital Gold Rush.
And really this is the problem Bitcoin has in general. You can't really advertise sound money. I'd try to emphasize the digital future somehow.
#1 - the real problem with Bitcoin is that the Bitcoin community lives in a bubble and doesn't understand that nobody in the real world knows or gives a sh!t about bitcoin - because nobody has told them.
#2 - you obviously didn't read even the beginner sections of the website because if you read the two links above you'd see a pretty clear and simple message regarding "the digital future".
Personally I do not care if you like or dislike the Campaign, because in our community it is working. Our goal is very simple... adoption is coming. At some point Bitcoin will be unobtainable to the common man. Nobody is telling them. Under the current plan, no one will know until it has already been controlled by banks and corporations. If Bitcoin scales, do you know understand how fast Corporations will move in? Do you not understand that Google and Apple and ohers will not immediately put some of that cash reserve into grabbing a chunk?
Our Campaign is twofold..... Educate OUR Community so that they move faster as adoption starts occuring. Encourage others to educate their communities.