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商务部:7月1日起消费者买汽车不必再去4S店
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Topic: 商务部:7月1日起消费者买汽车不必再去4S店 (Read 220 times)
von der
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商务部:7月1日起消费者买汽车不必再去4S店
April 16, 2017, 02:11:49 PM
#1
商务部印发《汽车销售管理办法》。《管理办法》实施后,销售汽车就不再必需汽车品牌商授权,汽车超市、汽车卖场、汽车电商等将会成为新的汽车销售形式。供应商可以通过多种方式进行销售,经销商可以同时经营多个品牌产品,消费者可以从多种渠道购买汽车、享受服务的“三多模式”。
在昨天的商务部专题发布会上,商务部市场建设司副巡视员胡剑萍表示《管理办法》最大的突破是,从根本上打破了汽车销售品牌授权单一体制,不再强制性要求品牌授权,实行授权和非授权两种模式并行,这为打破品牌垄断、市场充分竞争、创新流通模式创造了条件。
胡剑萍介绍,在品牌授权制度下,各个汽车品牌企业构建了以4S店为主体的汽车流通网络,自建自用是其主要特征。为适应汽车市场发展新形势的要求,《管理办法》提出国家鼓励发展共享型、节约型、社会化的汽车销售和售后服务网络,鼓励经销商开展多品牌经营,不同汽车品牌企业可以共建共享销售网络和售后服务体系。这对于节约社会资源、提高流通效率、提升服务质量具有重要意义。商务部市场体系建设司处长肖荣臣在发布会上指出,未来中国的汽车销售将努力打造供应商可以通过多种方式进行销售,经销商可以同时经营多个品牌产品,消费者可以从多种渠道购买汽车、享受服务的“三多模式”。肖荣臣表示,《管理办法》未改变行业的供需,但大大增加了行业的活力,将为接下来的汽车销售带来更多的积极影响。
胡剑萍也表示,《管理办法》将更好地发挥汽车消费的顶梁柱作用。通过打破汽车销售品牌授权单一体制,构建共享型、节约型、社会化汽车流通体系,市场竞争将更加充分,流通效率和质量将明显提升,产品和服务供给将进一步优化。也有助于汽车流通网络向二四线城市和农村地区下沉,能够更好地满足城镇化发展需求,有效地释放这些地区的消费潜力。同时,《管理办法》重点加强消费者权益的保护,消费者的选择权、知情权将得到更大程度地保护,消费更加透明、便捷、实惠,消费体验会得到充分提升,对于促进汽车消费将产生积极的推动作用。
据介绍,《汽车销售管理办法》以商务部2017年第1号令的形式发布,自2017年7月1日起施行,以替代2005年开始实施的《汽车品牌销售管理实施办法》。在胡剑萍看来,《品牌办法》确立的品牌授权销售单一体制影响了汽车市场活力和潜力的释放,已不能适应汽车市场发展的内在需求,其垄断性经营问题日益凸显,市场竞争不充分、流通效率不高、零供关系失衡、汽车及零部件价格虚高、服务质量下降等问题越来越突出,这是改弦易辙的重要原因。
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gornicky
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Re: 商务部:7月1日起消费者买汽车不必再去4S店
April 16, 2017, 06:50:36 PM
#2
4S店确实是利润高,但是服务就跟不上了
luanli
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Re: 商务部:7月1日起消费者买汽车不必再去4S店
April 17, 2017, 06:04:34 AM
#3
并没有什么乱用,仍然买不起
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商务部:7月1日起消费者买汽车不必再去4S店
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