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Purpose: marketing a game app store
Monetization: token buyback from store profits.
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I short therm low marketcap cap coin can be very profitable buuut...
MobileGO started with very big investments that is dangerous to pump.
Long therm MobileGo can be easy blocked by mobile operators like Google that will block app becouse it hurt their income.
Google demonetize Videos and they will drop MobileApp too if it will hurt their income.Shor therm pump can be someone with low investment but this project can be easy over-funded.
android for the most part is a open source operating system, google may drop the app from there store but it doesnt matter im sure the mobilego team will have it available on there website for easy install on any android device, lets put it this way more people in china use android phones than there are people in the US, they are targeting the Asian market, there is good potential here, they dont need to gain a bunch of the market share to be successful theres so much money being pumped into mobile games by users even a tiny market share will be a huge success, buy and Hold for a few months if you dont like what you see go ahead and sell im in for the long on this one personally.