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雷军:马云睡觉都可以赚钱
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Topic: 雷军:马云睡觉都可以赚钱 (Read 257 times)
Shirleey
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雷军:马云睡觉都可以赚钱
April 23, 2017, 03:12:09 AM
#1
新浪财经讯 北京时间4月22日上午,小米董事长兼CEO雷军出席2017年“哈佛中国论坛”,他表示:“小米给用户最大的价值即是参与感,有点像农家乐,自己钓的鱼自己吃。这一点与iPhone不同,苹果公司都是保密的,但是我们让用户发挥作用,走的是中国式互联网版的’群众路线’,从群众中来,到群众中去。小米利用互联网模式来做硬件,这一点是了不起的。”
2017年哈佛中国论坛在波士顿拉开帷幕,陈东升、郭广昌、雷军、彭蕾、张黎刚等出席了欢迎仪式。雷军作为最后的压轴嘉宾演讲致辞,一上台便使现场沸腾起来。接着上一位演讲嘉宾彭蕾“在这里我做一条广告”,雷军第一句开场白:“我不做广告。” 然而通过他对小米研发和运营背后的逻辑介绍,这个“非广告”做的比“广告”还要响亮。
“小米为什么叫小米?因为创业之初,我和我的团队去喝了小米粥,当然不仅仅因为一碗小米粥,最重要的是我们希望公司能够发挥’小米加步枪’的创业精神。” 雷军这样开始他的演讲。
小米公司从真正开始商业运营至今,只有短短5年多的时间。仅用了两年半的时间,就把手机做到了中国第一,全球第三。2014年的营业额更是达到100亿美金。雷军认为,小米取得好成绩的关键就是创新。他围绕创新提出两点:
1。 技术是创新的核心。去年发布的Mix就是最好的例证,小米率先研发使用“全面屏”,即手机显示屏占前屏的91.3%。雷军表示:“这个想法听起来容易做起来难,因为要解决听筒、摄像头等问题。但是我相信未来两年,小米将在’全面屏’方面引领行业潮流。”此外,松果S1手机芯片是小米公司三年前开始做的产品,他们成为除了苹果、三星和华为之外,第四家有自助研发芯片能力的公司,雷军认为:“只有把技术做到极致,才有机会胜出。”
2。互联网+是全新的方法论。雷军希望通过互联网的方式,重点提升用户体验和效率。“关于口碑,我花了很长时间去思考。口碑不仅仅是好的或便宜的东西,口碑的核心来自于’超越预期’。只有做到极致的东西才有机会超越预期,而口碑好的产品,市场营销成本应该几乎为零。” 另一方面就是互联网带来的高效。雷军看着台下的陈东升,开玩笑道:“我说传统商业需要人工的时候,陈总在下面点头,想起卖保险多辛苦,而马云睡觉都可以赚钱。”
那么小米的突破点到底在哪里?互联网如何用在硬件上?
雷军表示:“小米创立之初的想法就是用互联网的方式来做。但是一家互联网公司每周升级更新很正常,硬件公司就太不容易了。如果升级失败,互联网公司打个补丁即可,手机如果升级失败,可能1亿台手机都瘫痪了。在这一点上,小米做的很好,可以将研发周期控制在一个星期。”
小米通过新媒体的方式不断听取用户意见。“很多用户愿意参与进来。小米给用户最大的价值即是参与感,有点像农家乐,自己钓的鱼自己吃。这一点与iphone不同,苹果公司都是保密的,但是我们让用户发挥作用,走的是中国式互联网版的“群众路线”,从群众中来,到群众中去。小米利用互联网模式来做硬件,这一点是了不起的。”
FAzuming Xidu
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Re: 雷军:马云睡觉都可以赚钱
April 23, 2017, 03:14:41 AM
#2
有机会一起拉屎赚钱啊
xianhe9
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⇾
Re: 雷军:马云睡觉都可以赚钱
April 23, 2017, 03:19:39 AM
#3
羡慕这些大佬
mamaris
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Re: 雷军:马云睡觉都可以赚钱
April 23, 2017, 03:20:15 AM
#4
Quote from: FAzuming Xidu on April 23, 2017, 03:14:41 AM
有机会一起拉屎赚钱啊
厉害了,老哥
bsilvester1980
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Re: 雷军:马云睡觉都可以赚钱
April 23, 2017, 03:33:49 AM
#5
不得不说,马云就是一个人生的赢家。互联网给他带来了不一样的人生啊
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