That's not really a domain that anyone knows (.works). I could register any obscure Bitcoin domain and then try to sell it, but I'm not sure anyone would take me up on that offer.
I have found out that actually many people are registering some different domains, just to sell them with profit later.
After all, good domain is always something that companies need, if the name of it is actually attractive for people.
Things like that are actually great for bitcoin, because I know someguys who in the moment of hearing about cryptocurrencies, have started to create different domains which can be sold right now for a really decent price. And you dont have anything interesting at a domain, it is just for sale: but groups and companies sometimes really need some specified address, so they will simply buy it.
Anyway, such a domain will never attract people for you I think, looks too much as a scam-site.