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香飘飘靠卖奶茶一年收入20亿,十亿杯能不能帮它IPO?
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Maria122
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香飘飘靠卖奶茶一年收入20亿,十亿杯能不能帮它IPO?
May 02, 2017, 02:04:05 PM
#1
那个一年卖出几亿杯奶茶,杯子可以绕地球好几圈的香飘飘,再度冲刺IPO啦。
据证监会网站披露,近日,杯装奶茶供应商香飘飘提交了招股申请书,拟在上交所上市。
要说起来,香飘飘IPO的历程也是蛮曲折的。
早在2011年,香飘飘就启动了IPO计划,想成为“国内奶茶供应商第一家上市公司”。2013年11月,香飘飘通过上市环保核查,证监会却在当年12月宣布暂停新公司IPO申请材料的受理。
最近,国内A股IPO似有放松之势,香飘飘又重新冲刺,再次提交招股申请书。
据招股书,香飘飘本次拟募资约7.48亿元人民币。其中,约2.61亿元将用于液体奶茶建设项目;约4.88亿元用于杯装奶茶自动化生产线建设项目。
募资用途
卖奶茶一年收入20亿元
据招股书,香飘飘去年一年的营收有23亿元人民币,2014年和2015年的营收也约在20亿元左右。2014-2016年的净利润分别为1.85亿、2.03亿和2.66亿。
香飘飘利润情况
可以看到,公司的毛利率相较于前两年有稍微提高。跟统一和康师傅相比,香飘飘的毛利率更高,这可能跟公司的产品结构不同有关,香飘飘公司产品结构以单一奶茶为主,统一和康师傅则更为丰富。总体来说,公司毛利率跟同行相差不大,处在行业合理区间。
香飘飘的毛利率
也许得益于其专注垂类,香飘飘在冲调型奶茶行业取得比较大的市场份额。据中国市场调查网的数据,2015年1-10月,香飘飘成为国内奶茶市场份额第一的公司,该公司品牌在整个奶茶市场的市场份额达到34%。
中国冲调类食品奶茶行业品牌份额
而在杯装奶茶市场这个细分领域,香飘飘也成功打败了喜之郎旗下的优乐美和联合利华旗下的立顿,市场份额占比已经超过一半,接近六成。
香飘飘奶茶在杯装奶茶市场份额
互联网销售占比几乎为零
虽然市场份额方面比较可观,但从增长情况上看,香飘飘前两年的销售情况似乎有点“太稳定”了,甚至可以说是停滞。其2014年的销售额同比增长仅有0.41%,2015年更是出现了下降,幸而去年稍稍扳回一城。
营收增长情况
据公司介绍,收入的增长主要是因为去年加大的推广力度,推出了“累了困了,喝点香飘飘”的定位。这也导致了公司去年销售费率的明显增长。
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