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强强联手缔造冰洗“沙李配” 美菱五一联合套购席卷全国
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Topic: 强强联手缔造冰洗“沙李配” 美菱五一联合套购席卷全国 (Read 144 times)
Jennifeoe
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强强联手缔造冰洗“沙李配” 美菱五一联合套购席卷全国
May 02, 2017, 02:50:47 PM
#1
五一作为传统促销节点,历来都是各行各业促销战场的兵家必争之地,各大家电厂商也不例外,纷纷摩拳擦掌准备迎接五一的营销风暴。
充斥“打折”“抄底”的销售乱象中,单品优惠活动已经难以吸引到消费者眼球,国内知名家电品牌美菱将于五一期间在业内率先开启冰箱洗衣机联合套购活动。美菱冰箱搭配Candy旗下金羚洗衣机的跨品牌联合在全国范围内提前掀起一阵销售热潮。
据悉,2017年3月21日,合肥美菱与意大利家电集团――CANDY集团Hoover Group S.r.l.强强联手,正式签署了战略合作协议,双方宣布将在冰箱(柜)和洗衣机等领域全面展开战略合作。
据了解,CANDY集团是一家源于意大利的国际专业电器制造商,已经有70年的历史,其业务遍布欧洲、中东、亚洲和拉丁美洲。该集团由全球47家公司组成,设有6家生产运营基地,2000多个服务中心和超过6000位专家。合肥美菱股份有限公司是中国重要的电器制造商之一,拥有合肥、绵阳和景德镇三大冰箱(柜)制造基地,以及冰箱、冷柜、洗衣机等多条产品线。 35年来,美菱始终坚持“自主创新,中国创造”,一直矢志不移地专注制冷专业,以技术创新和产品创新精心打造企业核心竞争力。
拥有70年历史的Candy与35年历史的美菱强强联合,堪称家电届的“沙李配”,此举势必将为消费者带来极为新鲜的购物体验。据美菱相关工作人员介绍,美菱在联合套购中推出的冰箱产品有BCD-568WPCJ,408WPBY,271WP3B等多种型号冰箱。产品的共同特点都是搭载了美菱独有的0.1度变频技术,普通定频冰箱相比,美菱0.1度变频冰箱节能效果提升30%以上,保鲜效果提升约38%,噪音降低1倍 。
而Candy推出的DHWP1293、LHWS1594多款洗衣机产品,都配置了变频电机,在减震、节能、降低噪音等方面更是具备了国际化水准。
事实上,为了回馈广大消费者长期以来对美菱的信赖,美菱此次推出的联合套购活动,不仅是在产品品质上提升了档次,却比日常更为优惠,可谓性价比颇高,解决了用户一站式购买冰箱、洗衣机的迫切需求。
美菱与candy的合作不仅仅是自身战略发展的需要,更大目的是结合两家所长,寻求产品与用户的更深层次契合,为消费者带去更加美好、便捷的消费体验。下半年的营销大战中两者又将碰撞出怎样的火花?为此,我们拭目以待。
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