Social Media advertising is not that easy as we think it.
If you are using paid advertisement then you have to find your target audience.
You have to analyse very deeply to find your target audience.
Moreover, budget also matters.
For example, few days ago I ran a fb ad as a test.
The setting was
$5 per day for
3 days for
post engagement for
desktop & mobile only. I tried my best to analyse deeply for my target audience.
I had about 200+ post engagement, but not a single sale. So my reaction was
So I tried to make myself understand that, I need more budget for
per day for
longer time.
As a free promotion, I also posted in several fb groups and tweeted in several twitter accounts.
I did not received any sales.. But the twitter results were far enough good than facebook.
This promotion was started by creating a social campaign in this forum.
So try different strategy to reach your goal.
Good Luck Op.