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Author Topic: 长城汽车魏建军吐槽挖墙脚:谁抵得住4倍工资诱惑  (Read 111 times)
Antnaone
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May 13, 2017, 04:06:03 AM
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《证券日报》记者已经连续4年参加长城汽车股东大会,每一年股东大会都可以说是长城汽车董事长魏建军的“个人秀场”,善于自黑的魏建军在看似直来直去的话语中“霸气侧漏”。“代言WEY品牌是营销策划人弄的,说品牌用你的姓,你不代言谁代言,我代言也是没办法,不像明星代言,没人认识我啊,”魏建军一番话,满满当当的会议室立刻大笑起来。
而在长城汽车人才流失的问题上,魏建军认为长城汽车员工的待遇,在保定算是非常不错,但“谁能抵得住3倍-4倍工资涨幅的诱惑,我挖人也是这样”。
值得注意的是,即使是净利润常年不错的长城汽车,今年一季度毛利率也出现了同比与环比分别下滑3.5%与1.7%的情况。对此,魏建军坦言,长城销量与其他汽车品牌一样遇到了挑战,但毛利率下滑也正常,我们在高利润和市场份额上做一个平衡。
记者注意到,今年3月16日长城汽车发起了“10亿红包”营销活动保持市场份额,“通过这次促销,我们的库存会降到1.5个月”,魏建军表示。
如何应对今年不大好的市场前景呢?魏建军依然强调聚焦SUV,“自主品牌品类做的越多,亏得越多,另外要减少浪费,提高效率”。
面对吉利高端品牌领克的咄咄逼人,魏建军显得不屑一顾:“WEY品牌真正对手是本田CRV、丰田RAV4等合资品牌,而不是内斗”。
哈弗H7库存量大
毋庸置疑,长城WEY VV7系列车型在上海车展的上市以及魏建军亲自代言WEY品牌,无疑是本次股东大会投资者最为关心的事情。有投资者开场就质疑:“WEY VV7系列车型与哈弗H7价格高度重合,未来H7怎么卖?目前H7高库存的现状该由谁来承担责任?”
魏建军表示,“目前哈弗H7经过促销,终端售价已经与WEY VV7拉开距离,H7库存量大是我们的失误,H7从去年开始就在抢自动变速箱资源,今年上半年也是如此,抢不到现代6AT变速箱,不得已搭载的手动变速箱H7积压太多”。
出于6AT资源紧张与采购成本过高,魏建军透露,今年哈弗旗下使用6AT的车型将全部换成外购的格特拉克的7速湿式双离合变速箱(7DCT)。为何外购的7DCT竟然比6AT还要便宜呢?魏建军一语道破:“长城自主开发有7DCT,我们掌握核心技术资源,自然外方卖的价格就会降,但现代的6AT我们没有这方面技术,自然就卖的贵”。
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kingkate
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May 13, 2017, 06:54:48 AM
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四倍工资啊,没几个人能顶得住
wanbihou
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May 13, 2017, 08:56:50 AM
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肯定被利益驱使啊,毕竟人和钱没仇
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May 13, 2017, 08:57:57 AM
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这人瞎说什么大实话呢
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May 13, 2017, 02:45:45 PM
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厉害了啊!
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