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乐视体育失去五棵松体育馆冠名
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Topic: 乐视体育失去五棵松体育馆冠名 (Read 124 times)
cliffording
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乐视体育失去五棵松体育馆冠名
May 16, 2017, 12:18:53 PM
#1
5月16日,乐视体育与华熙国际发表联合声明称,双方一致同意终止五棵松体育馆冠名合作。据财经网了解,摘牌工作将在5月中下旬展开。
从声明上来看,双方的解约谈判比较顺利,称彼此“进行了友好协商,一致同意该合作正式终止”。而按照此前双方宣布的合作计划,“乐视体育生态中心”原本要冠名到2020年底。
公开资料显示,2015年底,万事达与五棵松体育馆结束五年合约。2015年12月16日,乐视体育与华熙国际联合宣布,自2016年1月1日起,未来五年乐视体育将冠名华熙国际旗下五棵松体育馆为“乐视体育生态中心”。
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双方在声明中未提及终止合作的具体原因,但有知情人士向财经网透露,乐视体育方面主要为削减市场预算而放弃了继续冠名。
此次乐视体育终止冠名五棵松体育馆并不让人意外,缺钱的乐视体育在近来接连遭遇多项赛事版权丢失,陷入高管离职、大幅裁员、欠债被诉漩涡。
据统计,乐视体育已经失去了亚足联、中超等赛事版权,本月初的欧冠赛事直播也出现了取消的情况。
同样在本月,懒熊体育报道称,乐视体育内部正在准备新一轮裁员,预计规模将超过50%,其中智能硬件部门完全撤销,付费会员部和市场部裁员至少50%。
在此之前,有消息称乐视体育副董事长马国力离职,转投由姚明担任担任副董事长的CBA公司。当时乐视体育方面对财经网回应称,没有马国力要从乐视体育离职一事,他在CBA公司担任顾问属于兼职。
在欠款方面,有统计显示,从去年下半年至今,乐视体育已经被逾10家公司在香港诉至法院追讨债务及服务费用。5月7日晚,李嘉诚旗下和记环球电讯“3香港及3家居宽带”用户突然不能收看乐视体育节目。和记环球电讯发表声明称,乐视云计算已拖欠和记环球电讯的网络服务费多时,其已多次与乐视方面接触,并敦促乐视方面履行合约条款及尽早清缴有关欠款。
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