It has no affiliation to reddit right?
Correct, nor any other social media networks that I was able to find when I tried to fact check a friend claiming they had all these new social network affiliations.
It was priced extremely low just a few weeks back around 12 sats. I believe this was the large driving force for the pump and dump. But hey, hype goes a long way in this community and it could still go higher. If you are looking for long term investments over just day trading then you might look at other projects.