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50家品牌砸下数千万《欢乐颂2》奏响了广告颂
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Topic: 50家品牌砸下数千万《欢乐颂2》奏响了广告颂 (Read 298 times)
GGfan
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50家品牌砸下数千万《欢乐颂2》奏响了广告颂
May 18, 2017, 05:05:56 AM
#1
“很高兴可以加入得闲投资。”正在热播的《欢乐颂2》一开始,樊胜美就换了工作,从“宜信财富”跳槽到了“得闲投资”。
该剧播到第7集,樊胜美帮邱莹莹考察其男朋友应勤,饭桌席间,樊胜美再次给这家公司打了广告,“前两天进了得闲投资”。
每经影视记者发现,在《欢乐颂2》中出现的“得闲投资”,并非像其他一般的电视剧中的虚构公司,而是与本剧的出品方东阳正午阳光影视有限公司(以下简称“正午阳光”)关系密切。《欢乐颂2》中居然藏着这样高明的广告招,难怪它能成为广告植入的现象级剧目了!
“得闲投资”究竟什么来头?
每经影视记者仔细扒了扒。
“得闲投资”的商标正在注册中,而申请注册方是得闲影业(北京)有限公司(以下简称“得闲影业”)。得闲影业正是《欢乐颂2》出品方正午阳光的全资子公司,法定代表人是该剧的制片人侯鸿亮。得闲影业2016年2月成立,是不久前热播的正午阳光另一部电视剧《外科风云》的联合出品方。
▲图据天眼查
不仅如此,与“得闲”相关的还有一家公司——东阳得闲艺人经纪有限公司(以下简称“东阳得闲”)。东阳得闲2015年12月14日成立,在2017年3月14日经历了一次股权变更,正午阳光持股比例从80%升至100%,东阳得闲目前也是正午阳光的全资子公司。
正午阳光旗下两家有“得闲”之名的子公司,借着《欢乐颂2》的“得闲投资”已经有了两次曝光,侯鸿亮这招可谓聪明,就这样在自家的热播剧中免费为自己的公司打了广告。而剧中人物应勤上班的公司“搜狗”,虽然也从局中人的口中迸出来,但这显然是需要花钱植入的。
如此高明的方式,在相似类型的电视剧中十分罕见,《欢乐颂2》就这样创新,轻松地升级了植入广告的模式!
Timyr111
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Activity: 113
Merit: 100
Re: 50家品牌砸下数千万《欢乐颂2》奏响了广告颂
May 18, 2017, 12:03:53 PM
#2
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Goldfarb012
Member
Offline
Activity: 104
Merit: 10
Re: 50家品牌砸下数千万《欢乐颂2》奏响了广告颂
May 18, 2017, 02:21:21 PM
#3
厉害了!
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50家品牌砸下数千万《欢乐颂2》奏响了广告颂
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