The article is saying that
it is not a real time public orderbook. But what is it? Is it the same as shapeshift.io developed in Ethereum? All these new ICO might be good for the platform because at least it is used for something. But as the activity in Ethereum increases will it scale? Maybe that is why they cannot develop a real time orderbook in it.
The exchange, backed by investors including Polychain Capital, Blockchain Capital and Pantera Capital, is not a real-time public order book, according to a statement provided to CoinDesk. Instead the platform, which will host an ICO later this year, was designed to make it easier for entrepreneurs to build decentralized exchanges that can charge increasingly competitive fees.Read everything http://www.coindesk.com/decentralized-ethereum-token-trading-goes-live-with-0x-launch/