Attention from the mainstream media always helps, but they time on time again don't manage to describe Bitcoin properly. I have constantly been hearing that it's purely the blockchain as technology that gives Bitcoin value, but they fail to name up why Bitcoin is gaining big time in popularity. I don't hear anything regarding Bitcoin's decentralized nature in the way that you don't need any entity in the middle to send and receive money, that you can use Bitcoin to store value outside the banking system, etc. Or.... It's not being mentioned on purpose....
They miss the big picture that while the block chain is valuable, what give the block chain value is that it is secured by a huge distributed (ignoring for now centralization of miners) system backed by a huge amount of value. Without the incentive to secure the block chain, bitcoin wouldn't be worth much.