The average person understands physical theft though. They know how to safeguard a wallet and keep valuables locked up into a safe. There are a lot more people who still don't know not to click on suspicious links and keep their computers free from spyware and viruses. Children and the elderly are especially vulnerable. My 10 year old is always clicking on links, despite our repeated warnings not to install any software without asking us. It seems like every few months or so, we're cleaning out her computer getting rid of junk that she shouldn't have installed.
It is truly amazing how many adults don't know not to click on strange links, especially those received in an email from a stranger.
Following the June 2011 Mt. Gox "incident", I, along with everyone else who had an email address registered with the exchange, received an email from a "concerned citizen" urging a movement away from Mt. Gox and increased usage of other exchanges and they included a link to the Exchanges category on my site,
The Bitcoin List, which I had just launched. I went from getting less than 50 pageviews a day to
2,265 the day that email went out and almost
4,000 more over the next few days.
I was shocked. I thought it was strange and carefully avoided clicking that link and
it was my site! I still shake my head when I think about it.