You are right. Better create a good project and launching for ICO. It may cost you around $100k but in return you may get some mil investment and launch up the project. Hope you can be successful.
This is one of the better options and possible if the project is not the best but even decent a huge amount of money can be made by bringing in the ICO. Now everyone generally is trying to do this only by bringing their coin and getting it listed on exchanges and this help them make a huge money.
OP is wanting to create a business but it has lack of funds that is why he need a person to tie up with him that is what i am thinking in OP.
Launching ICO is not an easy one, you need to create great project platform to contribute well into crypt currency world also he needs to have huge capital for that and OP cant provide that i think.
For OP he need to have business plan or proposals and he need to be transparent by posting in this thread to know by other people if that business would be worth it to invest or not. But the idea is very great.