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淘手游5月数据报告:《王者荣耀》交易量跃居第一, MMO类型游戏最值钱
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Topic: 淘手游5月数据报告:《王者荣耀》交易量跃居第一, MMO类型游戏最值钱 (Read 107 times)
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淘手游5月数据报告:《王者荣耀》交易量跃居第一, MMO类型游戏最值钱
June 06, 2017, 05:40:39 PM
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近日,淘手游平台公布了2017年5月的平台交易数据,这是淘手游继3月后,连续第三个月公布其交易数据。5月份,平台总成交量达到17万单,月流水破亿元。其中APP端成交量占总单数的65%,网站成交量占总单数的35%。
实际上,从三月开始,APP端成交量便稳定在60%以上,连续三个月如此。同时,APP端成交率更高。平台5月的总浏览量达到404万,其中网站浏览量292万,APP浏览量112万。网站浏览量达到了APP浏览量的二倍,但是成交单数却远不如APP用户。这里面不仅有淘手游APP上1折首充号活动的原因,也反映出手游玩家们生活习惯与付费习惯与端游时期相比发生了改变。随着手游时代的来临与移动支付的普及,玩家们似乎更喜欢便捷的移动支付。
5月手游账号交易量排行中,《王者荣耀》、《阴阳师》、《穿越火线:枪战王者》分列三甲。值得注意的是,这是《王者荣耀》三个月来首次登顶二手账号交易量榜。根据AppAnnie的数据显示,《王者荣耀》近三个月在畅销榜的位置非常稳定。其市场表现力玩家也有目共睹,随着《阴阳师》等热门游戏的降温,《王者荣耀》登上二手账号交易量之首似乎只是时间问题。一方面《王者荣耀》玩家基数大,另一方面,游戏中的某些资源不容易获取。比如某些首冲英雄、限定英雄等。因此,玩家们对于金币号、首充号、某些限定英雄号的需求也就很大了。
与此同时,前两月账号成交量一直维持第一的《阴阳师》跌落第二。在推出新版本“全区互通,现世集结”后,不少玩家回归,同时其在苹果商店畅销榜也回到第4的位置,但这仍然不能阻挡《王者荣耀》在二手交易市场的上升势头。在当前的环境中,《王者荣耀》与《阴阳师》依然是最火热的两款游戏。不出意外的话,接下来的两三个月时间内,这两款游戏还会持续霸占该榜单的一二名。
5月成交额最多的三款游戏分别是《仙境传说RO:守护永恒的爱》、《王者荣耀》与《梦幻西游》。与上月相比,这三款游戏在榜单的位置维持不变。值得一提的是,这是《仙境传说RO:守护永恒的爱》连续三个月处于成交额榜首的位置。作为一款重度MMO,其账号价值较同类游戏高很多。榜单其他位置的游戏变化则不大,《穿越火线》再次挤入前十,《口袋妖怪复刻版》则掉出前十。
5月成交价最高的三款手游是《神武2》、《天下》和《梦幻西游》。其中成交额最高的账号为《神武2》,最终成交价为39000元。本月成交额最高的三款游戏全部为MMO游戏。一般情况下,MMO玩家更愿意为了游戏付费,也更愿意去追求所谓的“极品账号”,无论是对游戏装备,还是游戏战力等级,都可以看做MMO玩家的游戏追求,而这一切既要付出金钱,也要付出一定的时间。相较自己练成一个极品账号,购买来的账号省时省力又省钱。
淘手游交易报告已经出了三期,纵观这三个月的榜单情况,无论是成交单数排行还是成交额排行,总是那几款熟悉的游戏出现在榜单中,尽管榜单排名每个月都会出现变化,但游戏总是那么几款。这也从一个侧面说明了,无论是目前的手游市场,还是二手账号交易市场,这些榜单上的游戏表现都比较稳定,没有出现特别大的变故。同时根据榜单排名的变化,也可以看出这些游戏在市场热度上的变化。
在三个榜单的常客中,除《王者荣耀》为MOBA游戏,《穿越火线》为FPS游戏外,其余游戏多为MMO和卡牌游戏。这在一定程度上说明了MMO与卡牌游戏是目前国内手游市场最赚钱最火热的游戏类型。《王者荣耀》在账号交易量榜登顶也说明了其在MOBA手游上的统治力。《阴阳师》、《崩坏3rd》在榜单上的良好表现也证明了二次元游戏的市场前景。
近三个月,淘手游网站的注册用户与交易量、交易额成长速度很快。一方面,手游玩家的体量在不断扩大。另一方面,二手手游账号交易正在被越来越多的玩家所熟知与认可。
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