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艺特珑科技:后流量时代,营销低效者和后入者究竟如何破局?
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Topic: 艺特珑科技:后流量时代,营销低效者和后入者究竟如何破局? (Read 205 times)
Maria122
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艺特珑科技:后流量时代,营销低效者和后入者究竟如何破局?
June 06, 2017, 06:27:32 PM
#1
原标题:艺特珑科技:后流量时代,营销低效者和后入者究竟如何破局?
近年来互联网发展突飞猛进,CNNIC2017年2月份公布的数据显示,目前中国网民规模已达7.31亿,相当于欧洲人口的总量。从营销的角度来看这组数据,就意味着数字营销仍然是无可争议的第一渠道。同时,受众数量的增多也对数字营销在内容和形式创新方面提出了更高的要求,这促使企业多角度出发创新营销方法去迎合消费者多元化的需求。
现代管理学之父德鲁克说,互联网最大的影响就是消除了距离。这是传统媒体所无法比拟的,在移动互联网快速发展的今天,数字技术不知不觉间已经融入到了企业的核心运营,企业营销的主战场转移到了各种数字化阵地,除常见的网站、论坛、微信微博、电商、微商等营销途径之外,DMP、DSP、移动社交、网红直播、AR/MR等崭新的数字营销模式也如雨后春笋般相继出现。
纵观数字广告行业现状,广告主和媒体方存在供需不平衡的问题,广告主对数字广告投放的心态越来越趋于理性和冷静,对选择投放的媒体有了更高的要求,如展示的数据是否真实可靠、营销活动是否能够实时追踪监测、流量和投放是否透明可见、广告效果能否量化等更高的衡量标准;而媒体方也面临着如何保证广告收入最大化和如何把控广告与APP质量及用户体验之间的平衡等难题;从广告主的高需求和媒体方所遇的难题不难看出,尽管数字广告这块蛋糕越来越大,千亿级规模越走越远,但绝大多数媒体仍处于蒙眼前行惴惴不安的状态,在后流量时代,营销低效者和后入者究竟如何破局?是摆在业界面前最实际的问题,也是当前媒体亟待解决的问题!
5月25日举行的2017百度云智峰会·深圳大会,百度副总裁、百度云总经理尹世明,百度云副总经理唐进等出席大会,并与参会嘉宾共同论道ABC时代下数字营销的变革和发展趋势。由人工智能(AI)、大数据(Big Data)和云计算(Cloud Computing)组成的ABC成为新的时代主题,正不断推动数字营销行业的重构和变革。在本次深圳大会上,百度云特别针对Cloud SSP、Cloud DSP、Cloud DMP三个重点产品进行了全新发布。Cloud SSP是SaaS/PaaS级SSP元服务,专注于流量方的广告变现,支持PD、PDB、PMP。面向广告主的Cloud DSP同样是SaaS服务,可以让客户在1天内构建自己的DSP平台。Cloud DMP则是是一套集成数据接入、数据管理、数据分析及应用激活的云端部署数据资产管理框架。让客户可以轻松管理一方、二方和三方数据,整合短信、邮件、DSP等营销,帮助深度挖掘用户标签,激活数据潜力。由此可见ABC是在简化数字营销。同时这样的智能营销,也引发了关于新时代数字营销更深层的讨论。2017 第二届中国(深圳)智能数字营销峰会将就智能化、数字化和精细化营销进行深度讨论。
2017 第二届中国(深圳)智能数字营销峰会,是由深圳艺特珑信息科技有限公司主办的一场关于数字化营销的盛会。将于2017年6月9日14:00在深圳市南山区打石二路万科云设计公社举行。正如上文所述,数字广告广告主与媒体方存在着供需问题,目前数字化营销已经进入后流量时代,但互联网人口红利正在消失,现在很多企业在做数字营销时到达率和转化率等关键性指标不理想,此次论坛,艺特珑邀请了知名企业、广告公司第三方、数字化媒体,只做一件事——那就是共同探讨如何提升数字化营销效益。峰会围绕后流量时代的数字营销破局之道开展,在峰会中将有机会听取从广告主到大媒体的全产业链需求,有机会了解广告运营颇具出路,有机会和上下游企业洽谈业务。艺特珑(Etoron)是一家基于人工智能和数字创意相结合的数字营销系统方案商。公司致力于为后流量时代广告企业提供从系统到运营各个层级的支持。利用云技术、数据、人工智能为广告代理公司提供应对全球化发展的高效营销方案和程序化广告运营平台,追求品牌和效果的最大化。为数字媒体提供支持百亿级日请求的高性能广告服务器和独立广告平台等复杂业务解决方案。
当下数字广告行业时兴的一句话:数字营销,因数据而生,因智能而变。艺特珑将为广告方、数字化媒体,提供更便捷的数字营销,让营销变得更简单,让广告变得愈加有价值!
2017 第二届中国(深圳)智能数字营销峰会——后流量时代的数字营销破局之道
时间: 2017年6月9号
地点: 深圳万科云设计公社
(深圳市南山区打石二路附近)
主办方: 深圳艺特珑科技有限公司
协办方: 精实广告
支持单位: 万科云设计公社;深圳新闻网;映客直播
jxqxz3
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Activity: 76
Merit: 10
Re: 艺特珑科技:后流量时代,营销低效者和后入者究竟如何破局?
June 07, 2017, 06:27:38 AM
#2
让营销变得更简单,让广告变得愈加有价值!
03Rouch
Member
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Activity: 91
Merit: 10
Re: 艺特珑科技:后流量时代,营销低效者和后入者究竟如何破局?
June 07, 2017, 01:29:19 PM
#3
高性能广告服务器和独立广告平台等复杂业务解决方案
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