Perfect ICO campaign. What you will advise?

[gelinger777]

Hi There! I am not quite really newbie in cryptos, and as a software developer agency owner and a developer myself I understand what is where and how it works. But I need your help and advise.
In coming 1-3 month we are planning to launch 2 startup services which has nothing to do with cryptos. Those are shared-economy model systems ,which help to modernize  the ways how bakeries sell the cakes.  We have already invested huge amount of time and money in those startups and we have already working  software, and after some beta testing it will go live in Vienna, Austria (fingers crossed) .
If we would go on classic way and self-finance everything it will take longer time to go  from Austria international. But we target Germany, UK and USA too, and that niche market only in USA is evaluated as 9bln usd industry. So if we could be fast enough and have resources to gain at least 0.5% of the market, which we think is possible if we would have 400-700k euros backup for  hiring best specialists and advertisment , we would have  that enormous growth.
So now after we witnessed some crazy and very fast and effective ICOs of several other companies out there, we are so excited that we thought that we could make the same with our 2-3 startup projects. My idea is to join them all in 1 company and make an ICO  offering 10%  of the share of the company  as tokens on Etherium network and/or on Waves network, which I think could be somehow strengthened by the legal papers, which token holders could get upon request (escrow?). But I am very new to ICOs and I am sure here there are so many people 1000000times more experienced in the field and I would like to ask you some advise. What would be your advise to me?  Where should be I careful? What should I provide, which could build more trust?  Any advise is appreciated!

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[pawel7777]

My idea is to join them all in 1 company and make an ICO  offering 10%  of the share of the company  as tokens on Etherium network ...

That's the problem right here. Unlike the usual ICOs, you're not offering to exchange crypto (BTC/ETH etc) for a new digital token. You're offering 10% of the real company. That's whole other, different thing. Likely, you'll be subjected to much stricter regulations and it's pretty tricky to pull off, i.e. how are you going to register/track shareholders? If at all possible, you'd probably need to use some trust company to hold those 10% share on behalf of the token owners.

But don't give up on the idea, it sounds interesting.

[gelinger777]

 pawel7777,thank you for your input. Yes, you are absolutely right, that there would be need to have a special trust, who would hold those shares, and distribute the  profits and bounties to the holders of coins . And I don't know why, but I think that this can be possible in Etherium network, by the smart contracts technology.  I am no yet sure, but I think should be possible. We are working now with a company specialized on ICO thematic to clear those points and find a solution.