AdEx: A Decentralized Ad Exchange
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Mission and vision
AdEx is dedicated to fix everything that is broken in the contemporary online advertising industry: privacy, unclear and misleading reporting, advertising fraud, extensive ad-blocker use
and improper user targeting, among others. We will bring you a decentralized network, which enables trustless consensus and empowers advertisers
and publishers with a platform that is beneficial for all the parties involved in the process, end users included.
AdEx is developed in a way that allows it to plug into the existing world of advertising - it can work on every browser, device and platform -
publishers can integrate it in their websites or apps without requiring users to have anything extra installed.
About the token
Within the AdEx ecosystem, advertising property will be purchased or sold with the AdEx token (ADX). The token will be based on Ethereum.
The use of smart contracts makes AdEx a truly transparent, decentralized and trustless ad serving network.
Partners
| BITMAIN
BITMAIN Technologies is one of the most recognizable and most valuable global bitcoin company. The company supplies high-quality, efficient computing chips, and its main focus is the production of bitcoin miners based on the Bitmain’s ASIC chip. | WINGS
WINGS is a software platform designed to promote new open, decentralized technology architecture. By using the WINGS DAO protocol, organizations are empowered by efficient decision making and decentralized governance. | STREMIO
Stremio is a semi-open source video entertainment platform designed to source and deliver any type of video content within the same software app. Since it's launch in 2015, Stremio was downloaded by more than 4 million people. |
Team
| Ivo Georgiev
Co-founder & CEO
Ivo has extensive experience as a software engineer with a particular interest in the video-on-demand industry. Since 2012, he has been heading Stremio, a video entertainment startup. Well-versed in cryptography and crypto currencies.
| Dimo Stoyanov
Co-founder & COO
Dimo comes from a background in UX and UI design, and front-end development. Together with Ivo Georgiev, he runs the VoD entertainment hub Stremio. Dimo is experienced in project management, product design, and brand strategy.
| Vanina Ivanova
Marketing & Ad tech
Vanina has more than 12 years of experience in advertising, and online marketing, as well as in ad tech. She has ran and managed huge digital marketing projects in the fintech industry, and has been a part of the team of a major cloud storage provider.
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| Shteryana Shopova
Security expert
Shteryana is a well-seasoned software engineer and software architect. Throughout her career, she gained noteworthy experience in cybersecurity. For the past 10 years, Shteryana has been contributing to the FreeBSD project as a committer.
| Ivo Paunov
Developer
Ivo is a software developer with experience in the following fields: mobile and web development, and Javascript. He is part of the Stremio team and helps develop the company’s video entertainment hub.
| Allesya Ivanova
Graphic designer
Allesya is a creative graphic designer who has been contributing to the Stremio project where she is responsible for UI and UX. She holds educational degrees in graphic and product design and has more than 10 years of experience behind her back.
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| Jihan Wu
Strategy Advisor
Jihan is one of the founders of BITMAIN Technologies, one of the most recognized and valuable bitcoin mining hardware provider. Wu is a supporter of Bitcoin Unlimited, a solution to solve Bitcoin’s scalability issue.
| Stas Oskin
Tech advisor
Stas has over 10 years of experience in engineering, development and management of software, cloud, healthcare, crypto-currency, social products and services. He is an entrepreneur, crypto-enthusiast and a life hacker.
| Sebastian Stupurac
Strategy advisor
Sebastian is an entrepreneur, visionary and a husband. He’s a big believer in crypto and blockchain technology, in which he has been involved since 2013. Sebastian has vast experience in information systems and product management.
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| Lior Zysman
Legal advisor
Lior is a corporate lawyer advising startups and investors on crowdfunding and cryptocurrencies, and working on decentralized autonomous non-profit organizations (Runner-up at Consensus 2016 Hackathon with a Charity DAO).
| Guy Corem
Strategy advisor
Guy has a versatile professional experience - he has worked for major companies like Intel, Boxee and Voltaire. Along with that, he has background in funding startups, cybersecurity and Cryptocurrencies/Bitcoin.
| Dominik Zynis
Marketing advisor
Dominik has been an avid participant in the crypto scene since 2012. He has background in software marketing and communications. Dominic is the co-founder of the WINGS Foundation, which aims at bringing blockchain projects to the general public.
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Crowdsale
Crowdsale will start July 2017 and terms will be announced a week before it.
Terms mentioned in the whitepaper are NOT final!
Bounty campaign
2% of the total tokens will be allocated for a bounty campaign:
150 000 ADX will be allocated to translators;
200 000 ADX will be allocated for the BitcoinTalk signature campaign
125 000 ADX will be allocated for Facebook likes
125 000 ADX will be allocated for Twitter followers
150 000 ADX will be allocated for joining Slack/Telegram
1 250 000 ADX will be allocated for additional rewards
Half of the bounty tokens will be allocated before the crowdsale, and the other half during or after the token sale.
Please let us know if you want to reserve any whitepaper translations!
Chinese is already reserved!
Roadmap
[DONE]Stage 1: Research (June 2016 - June 2017)
-Evaluate the technical feasibility of AdEx
- Assemble the AdEx team
Stage 2: Token crowdsale (July 2017)- Complete the launch and public crowdsale of the ADX token
Stage 3: Prototype (July 2017 - February 2018)- Basic prototype of the exchange smart contract
- Front-end dapp for advertisers and publishers
- Publisher SDK for integration in HTML5-based websites and apps
Stage 4: Adoption & improvement (February 2018 - January 2019)- Improve user targeting
- Improve reporting
- Easier to use publisher SDK
- Advanced ad formats/units
