Looks quite similar. Medyo may pagkakaiba yung scenes but very same concept. As someone pointed out, this was just from last year. Ie-expect mo na since ad company yung McCann Worldgroup ay in the know sila sa mga ganitong development. Especially since ang lakas ng loob nilang tumanggap ng request for tourism campaign.
Pero may kasalanan din ang DOT. Dapat may mga sarili silang researchers para mag-check nung mga sina-submit sa kanila. Hindi excuse yung hindi nila alam since sa kanila pa-trabaho yan. Paano pala kung nabayaran na nila yung agency?
http://www.pna.gov.ph/articles/995084McCann Worldgroup bagged the PHP650-million project to create campaign advertisements for the DOT.
It will include audio-visual presentations, TV and radio commercials, print advertisements, and the DOT’s an upgraded website which will be placed in countries classified as emerging markets.
The PHP550-million funding will be sourced from the PHP1 billion previously earmarked by the previous administration for the ‘It's More Fun’ campaign.
