It is very emotional and silly to say it is a scam. That being said, I at least believe there are some worrying problems with it:
1 - too many tokens in the hands of few, this can easily translate in pump 'n dump to
corner the market;
2 - the main differential, smart contracts, cannot be clearly defined by them, nor can they provide really ground breaking innovative working examples of it.
2.1 - Question 1: what is the difference between smart contracts and a bunch of "if...then...else..." routines? (don't tell me it has to be "turing complete" because it sounds like bull)
2.2 -Question 2: how does is the ethereum platform superior to any other platform over a blockchain where so-called smart contracts can be implemented? (this answer clearly depends on the "uniqueness" of what a smart contract is, that is, question1's answer)
3 - that auction of domain names valid for 1 year, that diminished my trust in it, simply because you are offering in a purely commercial way a sort of asset/privilege/domain, for a short period of time, of something that is not even clearly defined, let alone developed, that will convey business on such "ecosystem". In sum: capitalizing a puff of smoke, looks like.
Don't get me wrong, ethereum enthusiasts, but these questions are found wanted.