One can get a decent amount for 1 Ether and they are adjusting the token count per ETH in real-time in accordance with ETH price fluctuations. I like this, this is something that Bancor didn't do.
None of the previous ICO's did not adjust the price according the market fluctuation and it is a good thing for the investors but it wont do justice if the price shoots up for the earlier investors,that is the only problem i got.