A series of companies from different countries around the world have announced blockchain-related projects in the field of digital advertising. All of them are aimed at solving the problem of verification of qualified advertising resources and preventing ad fraud, such as from bots or exploitation of backdoors in ad serving networks, the losses from which total $16.4 billion per year, according to the Adloox audit verification company.
In March 2017, Nasdaq announced that later this year it was going to launch the New York Interactive Advertising Exchange (NYIAX) and, on the 30th of June 2017, another company, AdEx, is commencing the building of another decentralized ad exchange.
Both projects will let inventory be sold using blockchain technology. Smart advertising contracts, based on Blockchain, will be executed automatically as long as conditions are met.
Read the full article:
https://coinidol.com/nasdaq-vs-adex-battle-against-ad-fraud/
