ICO marketing instruments list (add yours)

[Svyaznoy]

I start to do pre-ICO marketing & find out that it's quite hard: prices very, narrow expertise in agencies, no proper KPI's to be set etc. So I decided at least to collect all reasonable marketing (ok, including PR) instruments that will help to get the best results for ICO. Let's say one stop for ICO marketing:

1. Classic PR - press releases, interviews, Q&A
2. Banner advertising - display ads for extensive reach
3. Influential marketing - connect with opinion leaders.
4. Social media - connect with audience & opinion leaders.
5. YouTube - statements from founders, project introduction.
6. Bounty campaigns - referrals showtime.
7. Placements in blogs - native advertising.
8. Viral media - videos or pictures.
9. Community marketing - you know, Bitcointalk.
10. Events - meetups, conferences etc.
 
Contribute yours! Add instruments to this list.

[andreykh]

Yours looks too comprehensive to add anything.  I knew there are multiple opportunities here but never thought of such a long list... Good job! But then, how many people should one have to arrange all these marketing/PR/advertising activities and where to find them? Are there any dedicated agencies that are good at that or what would you recommend?

[JustUp]

Good job on the list!
Not all of the instruments should be used in all the ICOs, but all the instruments should be looked at from the start.

I'm still suffering from bounties I can't find a good walkthrough on creating a campaign.
How are the bounties distributed among the people, technically?
I have seen people create google forms, where people apply to a campaign, but how the work is organized afterward?

[itxtutor]

1. Classic PR - press releases, interviews, Q&A
2. Banner advertising - display ads for extensive reach
3. Influential marketing - connect with opinion leaders.
4. Social media - connect with audience & opinion leaders.
5. YouTube - statements from founders, project introduction.
6. Bounty campaigns - referrals showtime.
7. Placements in blogs - native advertising.
8. Viral media - videos or pictures.
9. Community marketing - you know, Bitcointalk.
10. Events - meetups, conferences etc.

Exactly what you can do, but instead of the "what" more important is the "how". At the end of the day you want for every $ spend a Result. Think about your KPI's , check average conversions, find influencers with a high targeted audience and good conversion etc..

Don't focus on too many campaigns, focus on the campaigns you can run right.

[Grant Hero]

Aside from the bounty campaigns, this list can be applied for any product / service in all industries. 

[daggny_taggart]

ICO announcement platforms are missing, like Tokenmarket, Smith&Crown etc.

[scox]

I haven't seen anyone mention stackexchanges? These are great means to attract attention from devs and more involved individuals, if your current community is already dynamic and outgoing.
Again any sort of social media and marketing expert seems to be the way to go around getting the average joe, but when you really want large capitals you personally need to reach out to the big fish either in expos or via their PR offices.

[daggny_taggart]

I haven't seen anyone mention stackexchanges? These are great means to attract attention from devs and more involved individuals, if your current community is already dynamic and outgoing.
Again any sort of social media and marketing expert seems to be the way to go around getting the average joe, but when you really want large capitals you personally need to reach out to the big fish either in expos or via their PR offices.

Regarding stackexchanges, this is a nice thing to do, but won't give the necessary exposure

[Hoxysado]

I start to do pre-ICO marketing & find out that it's quite hard: prices very, narrow expertise in agencies, no proper KPI's to be set etc. So I decided at least to collect all reasonable marketing (ok, including PR) instruments that will help to get the best results for ICO. Let's say one stop for ICO marketing:

1. Classic PR - press releases, interviews, Q&A
2. Banner advertising - display ads for extensive reach
3. Influential marketing - connect with opinion leaders.
4. Social media - connect with audience & opinion leaders.
5. YouTube - statements from founders, project introduction.
6. Bounty campaigns - referrals showtime.
7. Placements in blogs - native advertising.
8. Viral media - videos or pictures.
9. Community marketing - you know, Bitcointalk.
10. Events - meetups, conferences etc.
 
Contribute yours! Add instruments to this list.

I think it's enough.

[TheFriends]

I start to do pre-ICO marketing & find out that it's quite hard: prices very, narrow expertise in agencies, no proper KPI's to be set etc. So I decided at least to collect all reasonable marketing (ok, including PR) instruments that will help to get the best results for ICO. Let's say one stop for ICO marketing:

1. Classic PR - press releases, interviews, Q&A
2. Banner advertising - display ads for extensive reach
3. Influential marketing - connect with opinion leaders.
4. Social media - connect with audience & opinion leaders.
5. YouTube - statements from founders, project introduction.
6. Bounty campaigns - referrals showtime.
7. Placements in blogs - native advertising.
8. Viral media - videos or pictures.
9. Community marketing - you know, Bitcointalk.
10. Events - meetups, conferences etc.
 
Contribute yours! Add instruments to this list.

Maybe it's missing in the list a beta version of the product!

[terry6419]

There are a number of paid sites... How effective would they be?

[northstarh]

I start to do pre-ICO marketing & find out that it's quite hard: prices very, narrow expertise in agencies, no proper KPI's to be set etc. So I decided at least to collect all reasonable marketing (ok, including PR) instruments that will help to get the best results for ICO. Let's say one stop for ICO marketing:

1. Classic PR - press releases, interviews, Q&A
2. Banner advertising - display ads for extensive reach
3. Influential marketing - connect with opinion leaders.
4. Social media - connect with audience & opinion leaders.
5. YouTube - statements from founders, project introduction.
6. Bounty campaigns - referrals showtime.
7. Placements in blogs - native advertising.
8. Viral media - videos or pictures.
9. Community marketing - you know, Bitcointalk.
10. Events - meetups, conferences etc.
 
Contribute yours! Add instruments to this list.

I thought it was so full and perfect, everything that was needed was out. I think they are enough to disseminate a project to everyone.

[PentaCore]

Guys, where do I find an ICO campaign manager?

[andreykh]

Regarding stackexchanges, this is a nice thing to do, but won't give the necessary exposure

Wow, thanks for the clue, that reminded me of ProductHunt - anybody ever tried submitting a profile there when doing ICO, were there any good traffic from there?

[tuaddio]

link exchanges

[andreykh]

link exchanges

Did you try that? Any relevant traffic?

[Smiling Coffee]

I start to do pre-ICO marketing & find out that it's quite hard: prices very, narrow expertise in agencies, no proper KPI's to be set etc. So I decided at least to collect all reasonable marketing (ok, including PR) instruments that will help to get the best results for ICO. Let's say one stop for ICO marketing:

1. Classic PR - press releases, interviews, Q&A
2. Banner advertising - display ads for extensive reach
3. Influential marketing - connect with opinion leaders.
4. Social media - connect with audience & opinion leaders.
5. YouTube - statements from founders, project introduction.
6. Bounty campaigns - referrals showtime.
7. Placements in blogs - native advertising.
8. Viral media - videos or pictures.
9. Community marketing - you know, Bitcointalk.
10. Events - meetups, conferences etc.
 
Contribute yours! Add instruments to this list.

Well done! Thanks!

[kiencuong]

minerium- erc20

[pask777]

I built BlockBounty.io

It's a platform where startups can post their ICO bounty. Hope this qualifies for your list

[chickenfried12]

I start to do pre-ICO marketing & find out that it's quite hard: prices very, narrow expertise in agencies, no proper KPI's to be set etc. So I decided at least to collect all reasonable marketing (ok, including PR) instruments that will help to get the best results for ICO. Let's say one stop for ICO marketing:

1. Classic PR - press releases, interviews, Q&A
2. Banner advertising - display ads for extensive reach
3. Influential marketing - connect with opinion leaders.
4. Social media - connect with audience & opinion leaders.
5. YouTube - statements from founders, project introduction.
6. Bounty campaigns - referrals showtime.
7. Placements in blogs - native advertising.
8. Viral media - videos or pictures.
9. Community marketing - you know, Bitcointalk.
10. Events - meetups, conferences etc.
 
Contribute yours! Add instruments to this list.

Good list for begining / starting .. everything is inside the list