Internet has instigated a huge paradigm shift in the way we communicate with each other and participate in global discourse. Historically governments and large corporations used to boast media monopoly when it came to addressing mass audiences. Media channels were objectively too expensive to build and maintain hence big players had little competition when pushing their narratives. But everything changed at the turn of the century.
Social media is a fairly new invention yet we can hardly imagine our life without them now. Today every adult human being does not only consume content without limits, but is also a content creator by default with a potential reach of millions followers.
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