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Author Topic: [ANN] [ICO] [BENJA] benjaCoin: bringing the merchandise ad network to blockchain  (Read 2168 times)
benjacoin
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July 18, 2017, 01:53:20 PM
 #1

We're bringing the Benja ad network to blockchain. Our merchandise ad network works with brands like Nike, the NFL Shop, and Patagonia to sell their excess inventory across a number of interactive and personalized ad channels. By introducing blockchain, we're going to fight ad fraud, offer verifiable analytics, and simplify billing on our way to solving a $38 billion+ set of problems in advertising.

Quick Links
Homepage: benjacoin.com
White paper: https://www.benjacoin.com/s/benjacoin_EN_072917compressed.pdf
Twitter: https://twitter.com/benjacoin
Facebook: http://facebook.com/benjacoin

About Benja
Benja is a merchandise ad network that works with top-tier brands like Under Armour, Sperry, and Ray Ban to sell their excess inventory. We do this through two primary channels:
  • benjamin: sixty-second deals (iOS). Think Tinder meets personalized shopping. One personalized offer at a time, with sixty seconds to decide whether to buy or pass.
  • Our network of interactive online display ad units. Each unit is an interactive widget that replicates the mobile app experience inside of an ad -- you can pass and buy all without leaving the page that you're on.
Additionally, Benja has an engaged e-mail list of more than 20,000 bargain hunters and is exploring other areas including SMS. The company operates with a cost-per-milli (CPM) business model rather than the (deals space) industry-standard commission or fee. On average, Benja out-performs Google and Facebook in sell-through rate in multiples thanks to our user-experiences which shrink the sales funnel and bring the two parties (advertiser and end-user) closer to the transaction.

The company has done more than $1m in cumulative revenue and is currently operating at a $1m revenue run-rate. The company has signed insertion orders from existing partners and plans to scale ten-fold in 2018. Benja was founded in 2014 by Andrew J. Chapin and Tommy Goode.

Meet benjaCoin
The Benja merchandise ad network is executing a token issuance under the name benjaCoin (BNC).

The benjaCoin will serve as a revenue-generating mechanism for the Benja merchandise ad network. These funds will be leveraged to develop Ethereum and blockchain technologies to support the function of our advertising platform and business.

Blockchain will be incorporated in the Benja advertising platform with the goal of addressing transparency issues in advertising. Real-time bidding platforms and their manual counterparts offer limited (or, in many cases, no) information about advertising bids. An advertiser has no method to verify if they are paying a fair market rate. Additionally, publishers have no verifiable way to confirm they are receiving a fair price for traffic. Ad networks and platforms provide their own dashboards for reporting, which can be manipulated to highlight top-performing metrics while avoiding others. This is a business-side information asymmetry (and ethics issue) that can be addressed with the transparency of a blockchain solution.

Further, there is operational bloat in the existing ad networks in regards to billing process. The use of benjaCoin as a means of buying and selling advertising, as described in our white paper, shrinks the billing cycle.

Issuance, Plan, Terms, Participation
The benjaCoin token sale will commence on August 1, 2017 at 13:00 UTC and it will run for a period of 30 days or when the cap is reached, whichever occurs first.

During this period, individuals can purchase tokens through the Orderbook.io exchange at https://orderbook.io. Tokens will be offered at a price (in Ethereum) that is equal to 0.025 USD per token at the time the sale commences. Twenty-four hours after the conclusion of the pre-sale, benjaCoin will be available for trading on Orderbook.io. We may agree to work with additional exchanges in the future. The source code of the benjaCoin smart contract will be available at http://benjacoin.com.

EPHE Corp. offers rights to benjaCoin token holders, as the organization recognizes token holders as key non-investor stakeholders. This means that token holders will, as a group, receive:
  • Early access to beta versions of blockchain-based products the organization produces.
  • A seat on the Board of Directors. We will hold a closed election by external token holders in the first week of each year for a one-year appointment on our three-person Board of Directors. The purpose of this process is to ensure that the token holder interests are represented in strategic company decisions. Tokens held by employees, Benja, EPHE Corp. do not have a vote in this process.
  • Access to a quarterly update on business and technical operations, which will be published at http://benjacoin.com.
  • Access to a quarterly live-stream by EPHE Corp. employees where we will offer a qualitative update and host a question and answer session.

The token pre-sale is capped at 500,000,000 benjaCoin tokens and ends after 30 days or when the cap has been reached, whichever occurs first. There are 1,000,000,000 authorized benjaCoin tokens. No additional benjaCoin tokens will be created after the token sale ends. These limits were fixed in the smart contract at token creation and cannot be changed during or after the pre-sale. The remaining 500,000,000 authorized benjaCoin tokens are to be held by Benja and introduced to the market only in the event of an illiquid market when the performance of the Benja ad network relies on an advertiser’s ability to purchase tokens. As is noted in the “Terms and Token Holder Rights” section of this white paper, the Benja organization also intends to buy tokens back (at market rates). Benja’s holdings, both present and future, will be used to ensure the smooth operation of the Benja ad network once it has been moved to our blockchain-operated platform.

Further, EPHE Corp. commits to using 50% of net proceeds each quarter to purchase tokens on the open market at market rates. EPHE Corp. will use its holdings to facilitate advertising activity on the Benja ad network, offering tokens to advertisers and buying back from publishers. This is an instrumental part of the ensuring the liquidity of the Benja advertisement marketplace and is not to be received as guidance as it relates to the future price of benjaCoin.

Localization
Our white paper is available in English at https://www.benjacoin.com/s/benjacoin_english.pdf. Additional languages will be made available in the coming days.

benjacoin.com
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July 18, 2017, 01:57:09 PM
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Reserved indonesian translation if available. Thanks

benjacoin
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July 26, 2017, 05:35:56 AM
 #3

Benja Responds to SEC Initial Coin Offering Investigation: http://benja.co/blog/2017/7/25/release-benja-responds-to-sec-initial-coin-offering-investigation-benjacoin
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July 26, 2017, 05:44:47 AM
 #4

newbie + ICO = scamcoin. Guaranteed, why? because if you want to collect money, and don't even want to show people your credibility, your skills, the only explanation is that you want some quick money and disappear.
benjacoin
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July 26, 2017, 06:19:51 AM
 #5

newbie + ICO = scamcoin. Guaranteed, why? because if you want to collect money, and don't even want to show people your credibility, your skills, the only explanation is that you want some quick money and disappear.
Newbie poster, yes. benjaCoin is not a scamcoin.

I'm happy to share our credibility and skills - we're staking our three-year old adtech business on this move to blockchain, something that no other ad-based tokens are doing. We're bringing our partners (including Backcountry, Under Armour, Patagonia, Bloguin, Barstool Sports) along with us, something that no other ad-based tokens are doing.

We're doing things right - no paid promotion, exchange availability from day one (on Orderbook), no founder stakes. We're the type of people that the community should want on board - not the type that you should be bullying.
benjacoin
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July 28, 2017, 01:35:04 PM
 #6

Our Telegram channel is now open, four days until we go live on the Orderbook.io exchange: https://t.me/joinchat/Gh_TwkM_EdmnGbxwiFVscA

Hope to see you there!
benjacoin
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July 29, 2017, 04:06:09 AM
 #7

In light of the DAO news earlier this week, we contacted the SEC for guidance. They called back:
https://medium.com/@andrewjchapin/the-sec-called-about-our-ico-i-answered-8cbbd31568ec
benjacoin
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August 01, 2017, 02:09:27 PM
 #8

BenjaCoin is now LIVE and available at Orderbook.io!
shivamchawla
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August 01, 2017, 03:55:57 PM
 #9

Good luck with the ICO. Will surely invest.

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August 01, 2017, 04:10:37 PM
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I hope you the best of lucks with your project, the idea looks really promising even if it has been already done! I will keep a close look hope you the best.

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August 01, 2017, 04:14:52 PM
 #11

very Intereting,Very upgraded project, I want to join soon, hope be a very profitable project, good luck!
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August 01, 2017, 04:22:15 PM
 #12

how much total supply of this coin?? how much the premine? no info about it and spesification of this coin.. you must explain the specs of this coin to forum..

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August 01, 2017, 04:40:37 PM
 #13

how much total supply of this coin?? how much the premine? no info about it and spesification of this coin.. you must explain the specs of this coin to forum..

There are total 1 billion coins. 500 million coins are up for ICO on orderbook.io
It is mentioned in the whitepaper on their website. The link to whitepaper here is incorrect. I have notified them.

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August 01, 2017, 04:41:38 PM
 #14

BenjaCoin is now LIVE and available at Orderbook.io!
This is a great news to hear, so is there any possibility that this will also available somewhere else?

AMBROSUS

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August 01, 2017, 04:44:35 PM
 #15

how much total supply of this coin?? how much the premine? no info about it and spesification of this coin.. you must explain the specs of this coin to forum..
I do not know why the benjacoin specification is not listed on this thread.
But you can find it in whitepaper. More info of benjacoin written there.

Whitepaper :
https://static1.squarespace.com/static/5966d525b11be19ba608f5a9/t/597d3d14a803bbd42405dc57/1501379863246/benjacoin_EN_072917.compressed.pdf

About the total supply of benja coin is one-billion units.

benjacoin
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August 01, 2017, 05:08:32 PM
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BenjaCoin is now LIVE and available at Orderbook.io!
This is a great news to hear, so is there any possibility that this will also available somewhere else?
After the initial sale, yes. For now, we like the transparency and simplicity of keeping everything in one place.

Any requests for exchanges down the road?
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August 01, 2017, 05:17:58 PM
 #17

how much total supply of this coin?? how much the premine? no info about it and spesification of this coin.. you must explain the specs of this coin to forum..

There are total 1 billion coins. 500 million coins are up for ICO on orderbook.io
It is mentioned in the whitepaper on their website. The link to whitepaper here is incorrect. I have notified them.
They offer products but not seriously,
Include only wrong links, should this project be supported?

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shivamchawla
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August 01, 2017, 05:19:19 PM
 #18

how much total supply of this coin?? how much the premine? no info about it and spesification of this coin.. you must explain the specs of this coin to forum..

There are total 1 billion coins. 500 million coins are up for ICO on orderbook.io
It is mentioned in the whitepaper on their website. The link to whitepaper here is incorrect. I have notified them.
They offer products but not seriously,
Include only wrong links, should this project be supported?

They have fixed it already.

benjacoin
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August 01, 2017, 05:22:35 PM
 #19

Good luck with the ICO. Will surely invest.
Thank you!

very Intereting,Very upgraded project, I want to join soon, hope be a very profitable project, good luck!
Thank you!

I hope you the best of lucks with your project, the idea looks really promising even if it has been already done! I will keep a close look hope you the best.
It's been done, but not with partners like we have (Nike, Under Armour, Patagonia) and real revenues. I think we're in a very strong position.

how much total supply of this coin?? how much the premine? no info about it and spesification of this coin.. you must explain the specs of this coin to forum..
1b total supply, 500m available today on Orderbook.io.

-

Also, I've updated the white paper link. Thanks for the tip!

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August 07, 2017, 04:32:53 PM
 #20

Hello!
Will there be a bounty program?

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