I talked to 2 fan sellers, they both said that there was no different between 70% and 100%. If this is true, I would like set the GPU fan speed to 100% to make GPU cooler, what do you think about it?
Clueless sellers.
The higher speed DOES increase wear on the bearings (or on the SEALS for sleeve-type and variant-sleeve-type fans like Rifle and FDS etc).
This WILL cause them to wear out faster.
It's not a cut-and-dried thing as to HOW MUCH faster they will wear out, though - in particular on fans that NEED seals temperature also plays a factor.