ICO Launch Advice

Let me start by saying, I've been completely sucked into the world of Crypto and have been up late hours for a week reading, watching videos and I just ordered all of the parts needed to build my own 6 GPU ETH mining rig. But I have some rather noob questions as well and hope I can find some help here.

#1. Due to my being fairly new to this, I'm seeing a lot of articles and such that have left me needing to research other articles on the same topic to fill in the blanks left by other articles. I'm also researching ICO's a lot and decided to launch my own website that will contain a currency and ICO review system where I will share my own research on all of the ICO's (I'm VP of Sales for a national mortgage company and love researching new things). In this effort, I want to be able to directly pay for premium helpful content and grow the site which lead me to the idea of starting my own coin/ICO. I'm not trying to reinvent the wheel but I figured if I launched an ICO it could potentially help attract writers, contributors and the like and potentially offer some seed capital to be able to pay worthy writers for the content that will ultimately help the community.

All that being said, I've experimented a bit and created my own coin with 25m tokens. However, I have no clue how I would issue these tokens when purchased through an ICO. They are just sitting in my wallet. I'm looking for some guidance on how I might establish this. I'm not planning on doing this immediately as I'm still building out the site and getting the foundation established but I certainly want to learn.

#2. A business associate of mine is partnered with a medical doctor that has been creating his own male and female enhancement pills. Everything from erectile pills that work just like Cialis, mood enhancement pills for women to open them up to being more "frisky", testosterone boosters, etc. And, they WORK. Really well. They want me to become a marketing partner and I was thinking of setting them up on an ICO of their own with a new coin named after the product parent company. Setup their site to accept altcoins as payment for products and find some new ways of encouraging the [Suspicious link removed]munity to help spread the word about the products. We are even thinking about shipping free samples to anyone interested in the ICO BEFORE making a contribution.

My question is, how would something like that be received by the community?

The way I see alt coins is pretty simple. The coins value increase the more people mine and trade with them. While we dont have a new tech coin to offer, we have a $52b industry and an expiring Cialis patent this year. I think about how quickly something like this could drive a coins value due to the sheer market we would be providing a real,working product at a fraction of their brand name competitors to. Want our products? Buy our coins and pay with this and keep a stock of them. Overtime we add new products to our lineup.

Finally, if you are interested in becoming an ICO writer, a mining rig builder guide writer or any other content contributor for my site, please let me know.

Thank you all for reading and hopefully my first post inspires some great conversation.