Well we already know that blockchain technology is applicable to every industry and sector. I think is a good thing to take advantage of this new technology. I haven't read the article though, but I guess that this should be a private blockchain that only a few person can have access because their main concern here is security. I hope this project will really push through so that they can protect their dairy products from counterfeiting.
I have been saying the same thing because although I am not a technical guy but reading from many article about the blockchain technology I understand that it can be applied in all industries and in all organizations. This technology can be applied perfectly by all entities and in many circumstances. And what we are seeing now is just the tip of the iceberg.
More than Bitcoin in fact, the revolution is actually the blockchain technology. It can be all encompassing and can bring so many benefits to humankind if applied correctly and will not be utilized for the detriment of the human race. I am exciting to think of the many ways that blockchain can be utilized to improve products and help people.