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Author Topic: Field Marketing Services  (Read 839 times)
capn noe
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June 21, 2011, 06:32:37 AM
 #1

I'm going to go ahead and try to sell a professional service here to see if anyone bites.

During my day job I manage a team that does event promotion and field marketing work. This is a high impact form of marketing that involves branding the team and getting them out into the world to increase exposure of the brand in question. Typically we have handouts, freebies, coupons, and the like to engage the public.

You, the client, can choose the size of the team and what their materials will be. I currently have 6 outgoing and attractive staff members and can scale up to a dozen with very little notice.  For reporting back the results we typically create a spreadsheet with the number of approaches, impressions, and completions we make. At an additional cost we log demographic data as well as preform approach qualifications (confirming age, sex, etc before making the impression).

I think it might be possible to use BTC to purchase all of the materials that might be needed. With shirts, printing, and the like it's really possible to run most of an op off BTC. 

It takes quite a bit of communication to lay out the details of pricing, reporting, and conditions that make the campaign a success; and if you are interested I'd like to speak with you about it!  I currently have a team in Atlanta, but I would completely consider a Tour Operation that would involved loading the team up to hit numerous locations.

Another branch of this kind of work is Field Usability Studies.  In these tests we put a mobile app or webpage in front of users and record how they interact with it.  These tests provide INVALUABLE information about how users interact with, or fail to interact with, mobile pages.  These campaigns are even more complicated but to someone who needs them, worth every dime.

Thanks!
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bitbot
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June 21, 2011, 06:48:48 AM
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so you get homeless people to hand out flyers and you want to get paid in btc  Tongue

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capn noe
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June 21, 2011, 06:53:44 AM
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so you get homeless people to hand out flyers and you want to get paid in btc  Tongue

That would be called canvassing, which is related but different.
capn noe
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June 21, 2011, 07:03:45 AM
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An example of a recent campaign:

For a pay-what-you-want music service we set up a pay-what-you-want food vendor at a concert for a band that was on the service.  Staff signed people up on-site for the service as well as promoted for other bands to sign as well.

Another was for a supplier of small solar panel packs. We set up a free recharging station for mp3 players and phones off the solar panels at a 3 day event. After day 2 most phones where dead and we had a lot of business!  This required us to build temporary lockers with a check-in and check-out system for charging devices.  We also gave away a few dozen of them during the campaign.

These campaigns are a sight more comprehensive than canvassing.  Wink
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June 21, 2011, 07:12:38 AM
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do your homeless people wear the signs then?

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capn noe
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June 21, 2011, 07:14:07 AM
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do your homeless people wear the signs then?

Excuse me? What homeless people?
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