One reason could be that Dash is the culmination of the inefficiencies or shortcomings that were associated with Bitcoin which first came to the scene in 2009. Bitcoin offered an avenue to buy and sell without using fiat currency. But the Bitcoin transactions were not instantaneous and offered no possibility of privacy. Dash offers Privacy and is simple, quick and easy to use.
How much do you think it'll increase by or will it fall?
A lot of partnerships were forged last year which gives Dash users and merchants more options to get into Dash.
Also the budget system has picked up speed thanks to the price rise and has some very interesting budget proposals
that have requested funding and which directly benefits Dash and its expanding ecosystem.
If you look at the Dash charts longterm, there is definetely room for price and marketcap growth :
If, when and how that price and marketcap growth occurs is anyone's guess, the markets can sometimes move in mysterious ways