the price keeps going up because people ar buying and leaving their coins in BCC exchange for the lending program. Nobody is selling. The company now uses profits to pay lending interest to their clients. Once the profit is not enough to pay interest they will run with their bags. Beware of this company, it looks fishy
I also have doubts regarding this company. I believe that people should not trust this company beyond limits. It is not exactly what they are pretending to be. The thing is that obviously they do not give profit to their clients from their own pockets and when their own profit will decrease, they are definitely going to decrease the interest.
They also know that people will mostly not be withdrawing their funds as their gains increase as interest adds up. So they will be paying those lucky guys who will be taking profits first, but when the money they hold will not be enough for them to sustain this scheme and make a profit, they will take their bags and leave.
It is just too good to be true, and when you think about it, it is just too risky to trust them with your hard earned money