1070 cost twice as much as AMD cards (while they've been sold at normal prices) so I'd really
expect them to beat them (although Wolf claims his samsung based 470s hash at 33MH/s, doubt
many 1070s reach that)
1080ti does NOT use gddr5x
1070 recently has been a lot closer, but that's due to gouge pricing because of the "miner-caused RX 470/480/570/580" shortages.
Double at MSRP is about the right ballpark, sometimes even MORE vs the bottom-end "on sale" RX 470s 5 months ago.
I've seen folks quote specific 1070s at 32-33 Mhash, but they also quote memory overclocks my specific models have never managed.
The GTX 1080 AND GTX 1080ti do in fact use GDDR5X (as do the Pascal-based Titan models):
http://nvidianews.nvidia.com/news/a-quantum-leap-in-gaming:-nvidia-introduces-geforce-gtx-1080http://nvidianews.nvidia.com/news/nvidia-introduces-the-beastly-geforce-gtx-1080-ti-fastest-gaming-gpu-ever